Table of CONTENTS
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................................. Letter from the President 6 ................................. Letter from the CEO 8 ................................. State of NCBA 12 ................................ Strengthen Your Cybersecurity 14 ................................ More Than Cattle 19 ................................ Grazing for Success 20 ............................... Achieving Sustainability Goals 24 ............................... Market Report 28 ............................... Weather Outlook : El Niño ' s Impact 30 ............................... Consumer Report 35 ............................... Federation of State Beef Councils 40 ............................... Directions Statistics
N A T I O N A L
CATTLEMEN
2023 NCBA Leadership : THE OFFICIAL PUBLICATION OF NCBA
President President-Elect Vice President Treasurer Federation Division Chair Federation Division Vice Chair Policy Division Chair Policy Division Vice-Chair Immediate Past President Chief Executive Officer
DIRECTIONS 2023
Todd Wilkinson
Mark Eisele Buck Wehrbein Brad Hastings Clark Price
Dan Gattis Gene Copenhaver
Tim Schwab Don Schiefelbein
Colin Woodall
Senior Editors
Editor Contributing Writers
Creative Director Graphic Designer
John Robinson Jill Johnson Sarah Drown Wendy White Hunter Ihrman Steven Johnson
Sam Werth Haden Comstock
Don Waite Dancinee Jennings
For ad sales contact Jason Jerome 303-850-3313 , Summer Johnson 303-850-3346 , Lindsay Clark 303-850- 3339 or Kate Ramsey 303-850-3321 . Contact NCBA : 9110 E . Nichols Ave ., Suite 300 , Centennial , CO 80112 ( 303-694-0305 ); Washington D . C .: 1275 Pennsylvania Ave . N . W ., Suite 801 , Washington , D . C . 20004 ( 202-347- 0228 ). National Cattlemen ’ s Beef Association reserves the right to refuse advertising in any of its publications . National Cattlemen ’ s Beef Association does not accept political advertising in any of its publications . National Cattlemen ’ s Beef Association does not accept any advertising promoting third-party lawsuits that have not been endorsed by the board of directors . © 2023 National Cattlemen ’ s Beef Association . All rights reserved . The contents of this magazine may not be reproduced by any means , in whole or part , without the prior written consent of the National Cattlemen ’ s Beef Association .
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