Dear Fellow Producers ,
FEDERATION CHAIR
Since 1963 , the Federation of State Beef Councils has been committed to building beef demand by inspiring , unifying and supporting an effective and coordinated state and national Checkoff partnership . During the 2023 Cattle Industry Convention in New Orleans , the Federation reaffirmed this vision along with the following Statement of Beliefs .
• We believe in the power of a strong state and national partnership resulting in increased consumer demand for beef .
• We believe in producer control of Checkoff funds through the Qualified State Beef Councils , which are the foundation of the Beef Checkoff .
• We believe greater knowledge about the Checkoff results in greater support for the Checkoff .
• We believe in the industry Long Range Plan as a guidepost for the Beef Checkoff and the principle of “ one vision — one plan — one unified voice .”
Only one word was added to these beliefs , but it was a powerful one : unified . The Federation believes in one vision , one plan and one UNIFIED voice . It is the strong state and national partnership that unifies the Federation to speak with one voice and drive beef demand .
While how we drive that demand has certainly changed over the years , one thing remains constant and that is the industry ’ s dedication to continuous improvement . Whether it is adapting practices to improve animal well-being and conserve natural resources at the ranch or finding new ways to effectively reach consumers , we are stronger when we work together .
This “ State of the Federation ” provides an overview of Federation-funded programs that producers have helped to direct in the past year . From research and promotion to consumer and industry outreach , these efforts demonstrate the power of unity .
Sincerely ,
Clark Price Hensler , North Dakota Chair , Federation of State Beef Councils
Federation of State Beef Councils Executive Committee
Federation Members - Beef Promotion Operating Committee
Back Row , left to right : Clark Price , ND ; Al Lyman , IL ; Dan Gattis , TX ; Scott Lake , WY ; Larry Barthle , FL Front Row , left to right : Travis Maddock , ND ; Barb Downey , KS ; Jenni Birker , IA ; Nancy Jackson , MS ; Chris Jeffcoat , PA
Chair Vice Chair Region I Region II Region III Region IV Region V Region VI Region VII Rev . Seat Rev . Seat Rev . Seat Rev . Seat
Clark Price , ND Dan Gattis , TX Allan Robison , OH Russ Uselton , TN Janine Moore , IA Jess Kane , OK Andy Kellom , MT Michael Smith , CA Gary Deering , SD Dan Hanrahan , IA Larry Jones , KS Jim Ramm , NE Pat Shields , TX