TABLE OF CONTENTS
4 Letter from the President
5 Letter from the CEO
6 Policy, Prevention & Partnership: NCBA’ s Fight Against New World Screwworm
12 Returning to Their Roots
16 State of NCBA
21 NCBA-PAC Breaks Fundraising Record: Reaches 93 % Win Rate
22 Combating Foreign Objects in Beef: From Detection to Prevention
28 State of the Federation
32 Secure Beef Supply Plan: First Line of Defense
34 Weather Outlook
37 Every Decision Counts: Finding Value in a Sea of Risk
40 Today’ s Beef Consumer
44 Market Report: Signs of Expansion
46 Directions Statistics
N A T I O N A L
CATTLEMEN
THE OFFICIAL PUBLICATION OF NCBA
2025 NCBA Leadership: |
President |
Buck Wehrbein |
President-Elect |
Gene Copenhaver |
Vice President |
Kim Brackett |
Treasurer |
Brad Hastings |
Federation Division Chair |
Nancy Jackson |
Federation Division Vice Chair |
Travis Maddock |
Policy Division Chair |
Skye Krebs |
Policy Division Vice Chair |
Kenny Rogers |
Immediate Past President |
Mark Eisele |
Chief Executive Officer |
Colin Woodall |
Senior Editors
Editor Contributing Writers
DIRECTIONS 2025
John Robinson
Jill Johnson Sarah Gregory Wendy White Hunter Ihrman Steven Johnson
Creative Director Dancinee Jennings
Graphic Designer
Mirko Erspamer For ad sales contact Jason Jerome 303-850-3313, Summer Johnson 303-850-3346, Lindsay Clark 303-850-3339 or Kate Ramsey 303-850-3321.
Contact NCBA: 9110 E. Nichols Ave., Suite 300, Centennial, CO 80112( 303-694-0305); Washington D. C.: 1275 Pennsylvania Ave. N. W., Suite 801, Washington, D. C. 20004( 202-347-0228). National Cattlemen’ s Beef Association reserves the right to refuse advertising in any of its publications. National Cattlemen’ s Beef Association does not accept political advertising in any of its publications. National Cattlemen’ s Beef Association does not accept any advertising promoting third-party lawsuits that have not been endorsed by the board of directors. © 2025 National Cattlemen’ s Beef Association. All rights reserved. The contents of this magazine may not be reproduced by any means, in whole or part, without the prior written consent of the National Cattlemen’ s Beef Association.
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NATIONAL CATTLEMEN 1