The Federation is at Your Service Health Professional Toolkits
NCBA, a contractor to the Beef Checkoff, directly engages with doctors and their patients with educational materials highlighting beef’ s role in health. These toolkits, sent directly to doctors’ offices help correct outdated notions / perceptions and empower medical health professionals to confidently recommend beef. Post-program evaluations consistently indicate that doctors are more likely to recommend beef after receiving toolkits. So far in 2025, 26 states have invested more than $ 160,000 to supplement national Checkoff dollars. These additional funds lowered the costs per reach and expanded national impact, which enabled the program to reach more than 5,000 health professionals and more than 500,000 consumers.
E-Commerce
To ensure beef’ s positive message is reaching existing as well as new online buyers, NCBA and the Beef Checkoff partner with national grocery retailers for e-commerce efforts. Ads inspire consumers to purchase beef throughout the year. Digital ads capture consumers’ attention through attractive beef photography showcasing seasonally relevant cuts and messaging along with the Beef. It’ s What’ s For Dinner. logo. The ads are placed on the retailer’ s website and app, as well as placed on popular lifestyle sites and occasionally a retailer’ s social platforms such as Pinterest.
E-commerce promotions go beyond national campaigns. State beef councils also have the opportunity to partner with NCBA to increase digital ad placements within their states or in major media markets.
More than 20 states have contributed funds to participate in retail e-commerce efforts in the past year. Overall, e-commerce efforts continue to drive beef sales. Partnerships with national supermarket chains, mass merchandisers and club stores resulted in more than $ 34 million in incremental beef sales in the past year.
Human Resources
NCBA’ s experienced Human Resources team provides tailored, comprehensive consultation services to support leaders across key HR disciplines including talent acquisition, compensation, engagement and culture, compliance, and performance management. The HR team also conducts quarterly update calls for state beef councils, ensuring leaders stay informed on significant HR issues and developments.
Photo courtesy of BeefItsWhatsForDinner. com.
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30 NATIONAL CATTLEMEN DIRECTIONS 2025