THE FEDERATION OF

BEEF COUNCILS

Building beef demand by inspiring , unifying and supporting an effective and coordinated state and national Checkoff partnership .

State beef councils are not alone in their quest to drive demand for beef . Often , it takes a village to create successful events , share educational materials , and promote beef to consumers . These SBCs have harnessed the power of partnerships to leverage resources and get the biggest bang for the beef buck .

UNDER THE BEEF INFLUENCE

The Ohio Beef Council ( OBC ) and the Beef Checkoff hosted six Ohio food bloggers and social influencers on a beef-filled tour in October 2023 . The day-and-a-half event featured a farm tour at Agle Family Cattle where owner Bob Agle discussed his cattle operation and shared how continued education on the farm contributes to the ultimate eating experience . The influencers then enjoyed lunch at the local beef farmer-owned Butcher Block restaurant in London , Ohio . A videography session at Ohio State University provided the influencers with tips and tricks on how to create compelling beef recipe videos for their followers . The day continued with a meat-cutting and wood-hearth cooking demonstration led by Little West Tavern chefs Matthew Berichon and Danny Godfrey and ended with dinner and beef bone marrow ice cream .

BEEF BUDDIES PROMOTION BOOSTS BEEF DEMAND

A promotional campaign called “ Beef Buddies ” from the New York Beef Council ( NYBC ) underscores the value of strategic partnerships . Through a dynamic collaboration between local influencers and chefs , the NYBC , in partnership with the South Dakota Beef Industry Council , coordinated a unique culinary experience that resonated with food enthusiasts and drove significant engagement across the state .

With a strategic vision to blend culinary artistry and digital influence , the “ Beef Buddies ” promotion brought together local influencers and chefs , resulting in the creation of exclusive beeffocused menu items , which were available for a limited 30-day period at select participating restaurants . The time-sensitive nature of the offering spurred excitement , urging customers to seize the opportunity to savor unique culinary creations crafted by local talents .

The impact of social media was a driving force behind the campaign ’ s triumph . Collaborators , comprising both influencers and chefs , took to various digital platforms to share captivating content , spotlighting the delectable menu items , and sharing their

State beef councils gather for the annual Partnership in Action conference .

Day two of the event was held in Mitchell Hall on the Columbus

State Community College campus where culinary staff and students were invited to join the influencers . Darian Brooks of Certified Angus Beef ( CAB ) broke down a chuck and loin to highlight the variety of cuts and beef ’ s versatility . Students were able to try their hand at cutting and trimming the loin into perfect roasts . The program concluded with beef nutrition Jeopardy presented by OBC ’ s dietitian Anna Gest and a discussion led by Inspire PR Group on best practices and how to be the best influencer partner .

Building and strengthening partnerships with Ohio ’ s beef farmers , restaurants , chefs , hospitality , colleges , and influencers is key to driving the demand for beef .

For more information , visit www . ohiobeef . org .

personal experiences . This digital dialogue resonated widely , capturing the attention of diverse audiences and resulting in more than 229,000 total impressions on social media . A total of 1,313 beef dishes were sold during the promotion for a total of $ 23,600 in sales for the participating restaurants . For every dollar invested into the promotion , $ 3.63 was generated in beef sales at the restaurant .

As the “ Beef Buddies ” promotion reached its conclusion , the NYBC celebrated its accomplishment in effectively driving beef demand across the state . Beyond just increasing sales of the featured menu items , the campaign fostered a sense of community as consumers reveled in the innovative culinary collaborations that brought them closer to their local influencers and chefs .

For more information , visit www . nybeef . org .

24 NATIONAL CATTLEMEN www . NCBA . org