National Cattlemen February 2024 | Page 5

One theme has held fast for 126 years — producers united in vision and voice can make a difference .
From the President
Todd Wilkinson

A UNITED VOICE AND VISION

It is with heartfelt thanks that I am writing this final column . The opportunity to serve as the president of the National Cattlemen ’ s Beef Association has been a true honor .
Having been involved in various committees of NCBA for many years , I have long appreciated the impact of an organization built from the grassroots and based upon the beliefs of producers across the country . As I advanced into leadership positions , that appreciation grew and I came to realize the good things producers can do when their voices are amplified by an organization that works for the future of our industry . As an officer and especially as president , the effectiveness and the power of our organization became even more apparent . Many times , we are all so involved in our own operations we fail to appreciate what we accomplish as an organization .
NCBA members represent the heart and soul of the cattle industry . Whatever your job description , we share a common belief in a business that represents America and what it stands for . Big or small , it doesn ’ t matter , as each of us is proud to be a part of the cattle business . Whatever your job description , the cattle industry is made up of some of the best people in the world .
To the staff of NCBA , I am humbled by your commitment and
dedication . Time and time again it has been made very clear that many do not just work at NCBA , rather you believe in NCBA , its mission and the grassroot producers it represents . Performing your duties for a paycheck is one thing but believing in your job and the organization is another . Some of you reading this have experienced first-hand the remarkable job our NCBA team does every day and will appreciate when I say we all need to say a heartfelt thank you .
Our industry is facing challenges our parents and grandparents would have never envisioned . But one theme has held fast for 126 years — producers united in vision and voice can make a difference . Our task and our duty is to continue that vision and project a unified voice to ensure tomorrow , and for hundreds of years to come , our children and grandchildren and their descendants will be involved in the cattle business , and NCBA will be the bedrock upon which our industry stands .
As I leave my role as president , I strived to ensure future generations will have the opportunity to experience a truly remarkable industry . An industry where your word is your bond and a handshake still means something . Thank you for allowing me the privilege to serve as your NCBA president .
One theme has held fast for 126 years — producers united in vision and voice can make a difference .
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