THE FEDERATION OF

BEEF COUNCILS

Building beef demand by inspiring , unifying and supporting an effective and coordinated state and national Checkoff partnership .

Beef can be part of a healthy diet for athletes at any stage in their careers . Beef ’ s powerhouse nutrients along with its versatility and taste make it easy to incorporate into training regimens . Learn how these state beef councils are developing programs to encourage athletes to utilize beef as a training tool .

SPORTS NUTRITION GAME PLAN

Athletes constantly push their limits and strive for peak performance . For them , parents and coaches , one element stands at the cornerstone of that success : nutrition . The Texas Beef Council ( TBC ) is changing the game and delivering a power-packed beef nutrition resource for high school and college athletes called Sports Nutrition Game Plan .

The program is a transformative guide redefining how athletes fuel their bodies for optimal everyday living , training , performance and recovery . By placing beef at the forefront of high-quality protein sources and providing coaches with an effortlessly implementable nutrition regimen , TBC equips athletes with the science-backed tools they need to excel on and off the field .

The Sports Nutrition Game Plan was officially put into action in 2023 , with more than 260 coaches , athletic directors , and trainers signing up to access this tool for their programs . Since launching , TBC has received great feedback from participants .

“ Coaches can ’ t believe this program is available and

MEAT-ING NUTRITION NEEDS

The Kansas Beef Council ( KBC ) recently teamed up with Kansas City Chiefs team dietitian , Leslie Bonci , RD , to share how everyone can fuel their bodies like a pro in the article “ Meat-ing Your Needs .” The article noted how beef is a good source of nutrients essential for active individuals to optimize their athletic potential .

“ Eating beef may face skepticism in some health and fitness circles , so we want to showcase how it can genuinely advance an individual ’ s performance ,” said Abby Heidari , RD , KBC director of nutrition . “ By collaborating with Bonci , we can reach both sports dietitians and individuals looking to achieve their fitness goals .”

Proper nutrition before and after workouts can elevate fitness

complimentary . Resources like this are so instrumental for success , and participants appreciate that TBC is addressing the importance of nutrition ,” said Amy Foster , manager of health and nutrition at TBC . “ The goal is to make beef ’ s powerful nutrition part of sports culture , and we ’ re off to an amazing start .”

Through the Sports Nutrition Game Plan , the next generation of athletes will be exposed to the benefits of beef ’ s nutrition for their workouts and overall wellness . For more information , visit www . texasbeefcheckoff . com .

potential , and Bonci shares some of her favorite beef recipes that are perfect for athletes and fitness fanatics . The article will be promoted through various advertisements on social media platforms , as well as native ads .

For more information , visit www . kansasbeef . org .

26 NATIONAL CATTLEMEN www . NCBA . org