MEET YOUR OFFICERS
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Sheep Growers Association, Krebs has proven to be a leader focused on delivering outcomes that benefit the entire industry. His service-oriented approach and commitment to moving the industry forward guide his decisions. He is always eager to volunteer his time so the cattle industry can be profitable, sustainable, and carry on for generations.
Krebs and his family operate Krebs Sheep Company, a diversified ranch raising both cattle and sheep. His family has been ranching in eastern Oregon for more than 100 years, and Krebs hopes to pass that legacy to his son and grandsons. He believes,“ family time is quality time,” and he works to ensure that even when the job is tough, the work remains enjoyable for everyone involved.
Krebs looks toward NCBA’ s policy priorities with the goal of building upon NCBA’ s momentum and continuing to partner with legislators to promote sound policy, especially regarding federally protected predators, property rights, and public lands grazing.
Kenny Rogers, Policy Division Chair Yuma, Colorado Kenny Rogers values participating in organizations like NCBA that have decades of grassroots producer support and the ability to affect meaningful change, which is why he is honored to serve as an NCBA officer. Rogers likes to say,“ If you’ re not involved, then you’ ve got no right to complain.”
To him, NCBA exists to protect cattle producers from the“ slings and arrows” of detractors who seek to do harm to the industry. Rogers recognizes NCBA’ s influence comes from its many members and its scale gives NCBA the ability to see issues over the horizon, prepare and respond as needed.
Easy to get along with, quick with a joke, and understanding of the diverse challenges facing NCBA members across the nation, Rogers is willing to“ get in the trenches” and work toward a solution. He enjoys working alongside his fellow officers and is eager to see new and old friends as he serves as Policy Division Chair. Rogers’ family has been in the cattle business for more than 70 years, and just as he is committed to his family operation, Wagon Wheel Ranch, he is just as committed to advocating for other ranching families.
Scott Anderson, Policy Division Vice Chair Guymon, Oklahoma Scott Anderson is a servant at heart who believes his role as a leader is to help others succeed and pave a path for the next generation. He has spent his entire career dedicated to production agriculture and the people and products involved in that process. He grew up on a small, diversified livestock and grain operation in eastern Nebraska, then grew into management and later partial ownership of a custom cattle feeding operation in the Panhandle of Oklahoma.
Anderson finds using what is known today and turning it into a plan for tomorrow exciting. His enthusiasm for continuous improvement guides his work as Policy Vice Chair. He believes NCBA’ s strength emanates from its members, and that together, we are stronger. He has a passion for the beef industry and the people involved in all aspects of the business.
Anderson is active in the Texas Cattle Feeders Association and has also been engaged with the U. S. Roundtable for Sustainable Beef. Anderson values membership-driven associations, which led him to serve on different task forces and committees with NCBA over the years, most recently having served on the Executive Committee as the Policy Vice President for Region IV.
Travis Maddock, Federation Division Chair Benson County, North Dakota Travis Maddock is dedicated to leading and serving the beef cattle industry and his fellow ranchers. A firm believer that decisions are made by those who choose to participate, Maddock enjoys bringing the voices, perspectives, and ideas of the ranching and farming community into the conversations shaping the cattle business.
With beef demand at its highest point in decades, Maddock is focused on sustaining that momentum through innovation, research and promotion of beef’ s role in everyday diets. He is passionate about helping consumers understand what makes beef special— its flavor, versatility and most importantly, its nutritional value— and is committed to carrying that message forward with energy and purpose.
At home, Maddock and his wife, Mistte, are raising their children on the ranch, where the next generation learns the value of ranch life from grandparents and extended family. Beyond the ranch, they are co-owners of Maddock Ranch Supply, LLC, a retail livestock supply business, and 6 In 1 Meats, LLC, a local harvest and processing facility. For them, building a life and livelihood alongside family is not just a way of doing business— it’ s one of the great rewards of being active in the cattle industry.
Dan Hanrahan, Federation Division Vice Chair Cumming, Iowa Empowerment starts at home for Dan Hanrahan. His family has become an essential part of keeping their Iowa cattle farm running while he takes on greater leadership responsibilities. His commitment extends far beyond his own operation; he strives to bring cattle producers together nationwide to collaborate, overcome challenges, and keep the industry moving forward. Hanrahan knows the work NCBA will accomplish in 2026 is formidable. He sees the record demand and shift in how consumers view beef as a nutrient-dense protein source as an immense opportunity for cattlemen and women.
Hanrahan comes to the NCBA officer team with a deep respect for the work of leaders before him and said the extensive knowledge and passion of the producers who make up NCBA’ s membership across all sectors of the beef industry inspires him. Hanrahan doesn’ t want to leave any value on the table, but wants producers and contractors to continue to come together to drive demand for beef and connect consumers to a product of exceptional quality and the great people who raise it.
Hanrahan credits his family, including his sisters, brothersin-law, and nephews with supporting him beyond measure with the daily tasks and challenges of the farm so he can serve in this role.
8 MARCH 2026 www. NCBA. org