CATTLEMEN’ S COLLEGE INCLUDED IN CATTLECON 2026 REGISTRATION
CattleCon 2026 is drumming up new excitement this year by including access to Cattlemen’ s College education sessions and demonstrations for all registered attendees.
For more than 30 years Cattlemen’ s College, sponsored by Zoetis, has provided CattleCon attendees with valuable information to help improve their herds and businesses. Come listen and participate in sessions Feb. 3-5, 2026, in downtown Nashville.
“ We are bringing together industry leaders from across the country to share the latest advancements and provide vital information,” said Buck Wehrbein, National Cattlemen’ s Beef Association president.“ We are excited to make this educational experience available to all attendees and look forward to hearing how producers use valuable knowledge and insights to strengthen their businesses.”
More than a dozen educational sessions and live animal handling demonstrations will take place during CattleCon. Attendees can listen to sessions like DNA-Driven Decisions; Bigger Cattle, Bigger Decisions; Smart Strategies for Keeping Calves on Track; Continuing a Legacy; and Artificial Intelligence Meets the Beef Cow. Industry experts including Shannon Ferrell, Oklahoma State University; Troy Rowan, University of Tennessee; Jeff Goodwin, Texas A & M AgriLife Research and Extension; Kent Andersen, Zoetis; and others will cover these important topics.
In addition, classroom sessions will be recorded and available for registered attendees to watch when they return home. Participants will also have the chance to attend an in-person Beef Quality Assurance( BQA) training and become certified.
New York Times bestselling author Jon Acuff will headline the Cattlemen’ s College General Session on Wednesday, Feb. 4, and he is sure to inspire, spark innovation, and make you laugh at the same time. Published in dozens of languages, his work is both critically acclaimed and adored by readers. He’ s spoken to hundreds of thousands of people at conferences, colleges and companies around the world.
In addition to Cattlemen’ s College, there are numerous educational opportunities available on the NCBA Trade Show floor. Back again are the snack-size Cattle Chats, featuring 20-minute beef industry educational sessions. Attendees can also stop in the Learning Lounge to enjoy informal, face-to-face talks with influential beef industry members.
The new Marquee Stage will include a variety of speakers tackling topics such as reproductive technologies, vaccination programs, ag lending and crop protection.
Following CattleCon, the opportunities for learning continue with the Grazing Management Workshop & Tour and the Agricultural Tour on Friday, Feb. 6, available for an additional fee. These farm tours will provide hands-on experiences for participants and the chance to ask questions of the producers managing these farms.
Be sure to apply for the Rancher Resilience Grant, which provides reimbursement for registration and up to four nights of hotel. For more information and to apply, visit www. ncba. org / producers / rancher-resilience-grant.
If you want to hear directly from some of the Cattlemen’ s College speakers, be sure to follow CattleCon on Facebook and Instagram for an inside look of their sessions. To see the full schedule for Cattlemen’ s College visit convention. ncba. org / education / cattlemens-college.
10 NOVEMBER 2025 www. NCBA. org